I build the systems that run your business
Custom portals, CRMs and internal tools — plus the websites and ecommerce stores that feed them. Real operational software, not just a pretty page.
For five years I've built the systems that serious operators actually run on — calm on the surface, a little obsessive underneath.
TRL OS
The Refined Luxury runs on it every day. Client records, intake and servicing orders, quotes, automated notifications, company financials, delivery tracking, subscriptions, resale and staff — one system, built and maintained end-to-end.
Nova
Residences
Luxury real-estate franchise. We designed and built the website — a showroom for the residences and the retail podium beneath them, structured so every new franchise location drops into the same system without a redesign.
Bravura
Watches and luxury bags. A private showroom rather than a shop — one-off grail pieces priced on request, provenance and authentication held per item, and every enquiry routed to WhatsApp. Building now.
What I actually
do.
Websites & ecommerce
Fast, conversion-focused sites and online stores. The right starting point if you need to look credible and start selling — built to grow into something bigger.
Custom systems
CRMs, client portals, booking and servicing pipelines, internal tools, dashboards. The real work — bespoke software that runs your operations.
Advertising & growth
Meta and Google ads, set up and managed monthly. The acquisition engine that feeds the system — sold as an ongoing partnership, never a one-off.
Care & maintenance
Hosting, monitoring, updates and continuous improvement. Every build carries a recurring attach — nothing ships and gets abandoned.
Real numbers,
before you call.
Brnded17 builds custom CRMs, booking systems and websites for luxury businesses in Dubai. Websites start at AED 8,000 and ship in 2–3 weeks. Custom systems start at AED 25,000. Every project is a fixed quote after a discovery call — no open-ended billing.
| Service | Price (AED) | Turnaround |
|---|---|---|
| Brand or private showroom siteDesign-led, lean, price-on-request for one-off pieces. Booking form, WhatsApp routing, Google Business Profile. | from AED 8,000 | 2–3 weeks |
| Luxury Shopify ecommerceCustomised theme for repeatable-SKU retail. | AED 14,000–18,000 | 3–4 weeks |
| Bespoke buildAstro or Next.js, custom design and engineering, CMS included. | from AED 20,000 | 4–6 weeks |
| Custom systemCRM, client portal, booking and servicing pipeline, dashboards. Plus AED 750/mo maintenance. | from AED 25,000 | Scoped per project |
| Website care & hostingMonitoring, backups, updates, small changes. | AED 400–500/mo | Ongoing |
| Meta ads setupAccount, pixel, audiences, first campaigns. Ad spend paid separately. | AED 1,200–3,000 | 1 week |
| Meta + Google managementManaged monthly, 3-month minimum. | from AED 3,800/mo | Ongoing |
All prices exclude 5% VAT. 50% deposit to begin each phase, balance on delivery. Ad management billed monthly with a 3-month minimum. Ad spend is paid by the client directly to the platforms. Quotes valid 30 days.
What it's built on
- Content & showroom sites
- Astro
- Applications & systems
- Next.js
- Styling & components
- Tailwind CSS · shadcn/ui
- Database & auth
- Supabase · PostgreSQL
- Ecommerce
- Shopify · headless Shopify
- Hosting
- Vercel · Netlify
- Motion
- GSAP · ScrollTrigger
- Languages
- English & Arabic, full RTL